Project Type | Logo Animation

Work | Motion Graphics

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Our collaboration with Shoddy Theatre was an exciting and rewarding project, animating their existing logo to reflect their unique identity and humour. We created animations for various outputs, including looping and single-play versions. Additionally, the logo was rebuilt in 3D to provide a genuine three-dimensional feel, creating a more immersive experience. The design aimed to make the logo appear deliberately shoddy and broken, perfectly aligning with the company’s playful branding.

The final result is a lively and engaging logo animation that beautifully captures the theatre company's quirky essence. It serves as a memorable introduction for their productions, promotional materials, and online presence, bringing their logo to life in a way that truly resonates with their audience.